Filters. Obscure challenges. Or cringe-worthy dances.

Tullamore D.E.W. subscribes to none of this hullaballoo.

As the bold, strong whiskey from a small town in Ireland that’s been around for decades, it takes a bold, strong stance against the norms of social media.

Which is why it’s the “unwavering whiskey in a crazy world.”

So we created an Irish pub jingle and raised a shot glass to all of the crazy.