PAUSE THE HUSTLE.
They say if you’re not making money while you sleep, you’re behind. Or if you aren’t eating this or that everyday, you’re not reaching your potential.
And worst of all, anything less than 60 hrs a week on the job is seen as time off.
Sigh. This “hustle-culture” thing sure is exhausting. And so is supporting it as a brand.
So, Nobilo Wine decided to pivot against what has become the norm and remind those who are targeted by “hustle-culture” that it’s actually ok to take a pause.
To appreciate how far you’ve come and to get inspired for the ride ahead.
But not with a cold one.
Because these younger, professional men are reaching for something just as crisp.
Made with Red Tettemer O’Connell + Partners
CD: Steve Red and Jon Cruz