JOY TO THE WORLD CUP

In 2022, The FIFA World Cup would make its return to the field and to TVs on FOX.

But instead of its regular summer schedule, the matches were pushed to take place during the holidays.

So, to say thanks to their employees’ efforts to make it happen,

FOX needed some help with a gift that brought them as much daily excitement as the tournament itself.

This is the 2022 World Cup Interactive Advent Calendar.


Score a new surprise. Every Day.

Keep the excitement alive with a surprise in each box. The Advent Calendar was comprised of 14 boxes, each representing a major match for the U.S., or part of the overall bracket. Receivers of the gift were invited to Unwrap The Magic from the kickoff match to the final.

Sweet Victory.

From treats to tchotchkes, and even a little bottle of champagne for the final match, every day contained a different gift.

Kicking Things Off With A Carol

Upon unwrapping, receivers of the box would be greeted with this introduction to get them into the World Cup spirit.

Living Room Red Cards

Included in the Advent Calendar were some playful red cards to pull out on your family when a TV violation was made.

 

Made with Red Tettemer O’Connell + Partners

CD: Todd Taylor and Ari Garber

Art Director: Josh Bull