Craftsman Tools have been a staple of the American carpenter, DIYer, maker, mechanic, and suburban garage for decades.
It’s a brand that relies on loyalty, reputation, and generational adoption.
But in the fast-paced world of social advertising and fandom, how do you speak to an audience that would rather be getting their hands dirty than scrolling?
Stick to the specs and product in action in short, entertaining ways.
So we transformed their Instagram feed into what could be considered a modern Sears catalogue.
