“Give A Flake”, the climate change awareness campaign,
was entering its sophomore year in 2020 – a pivotal election year for climate change.
Which meant Aspen needed to step up, educate, and inspire skiers and riders to take action.
All just by asking them to do what they do best – hit the slopes.
FLAKE NEWS
A WAY TO COMBAT THE FAKE NEWS ON CLIMATE CHANGE.
In this segment with the Weekend Update crew, we’d hear real news on climate change, parodied with the fake news that comes from POTUS.
This concept is still in the ether.
FOUR SEASONS BECOMES THREE SEASONS
With climate change effecting not just winter, but all four seasons, it’s only appropriate that the upscale hotel and resort chain changes their name to the Three Seasons.
While often servicing those in political power, the Three Seasons name change would capture the attention of those who can change policy.
CD: Dave Cook / Jeff Martin / Greg Ryan
ACD / EDIT: Noah Carlstrom